Brand Relaunch

Christopher Pitaluga


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The Rock of Gibraltar heavily features in our new website, representing our Abacus head office, and the qualities associated with our brand.

A long-time symbol of strength and solidity, Gibraltar, the bite-sized powerhouse Churchill once referred to as “the motherland peninsula”, is proving itself to be somewhat of a role model in the current unsettled economic climate.

Our rebranding will see the traditional Abacus logo modernised and instantly recognisable across all our services. While we have grown to love our existing logo, we realise that change is necessary, and our new logo embodies the boldness and confidence that we have acquired over the years as we have consolidated our position as market leader in our field.  A further nod towards our ever-evolving financial services firm, while keeping the original ‘Abacus Family’ personal feel for those of you who have been with us for so many years.

We will also continue to publish weekly blogs onto our website giving you short snippets of information and latest news updates for you to read over coffee. As always, we endeavour to bring you the most up-to-date information and share our knowledge with you. There will also be a quarterly newsletter produced and emailed directly to our subscribers depending on your interest in either Gibraltar or Portugal financial matters.

We truly hope you love it as much as we do!

Abacus Financial Services Limited

Trusted to deliver value